I am sure we all are familiar with this quality which majority of people possess especially here in Canada. Many times you come across those individuals who come and tell you, I DO REAL ESTATE, MORTGAGES, INSURANCE, RRSP, RESP, HOME INSPECTION and everything. By the time that person tells you what he does, you actually forget about his actual profession.
Imagine you have a heart problem and your doctor is General Practitioner. Will you ever take a chance to get your heart operated from him? When someone tries to do everything, you become average of everything; you can’t have a mastery of one. This is one of the harsh truth especially in Real Estate, people don’t realize that if you try to do everything, you will not achieve mastery in none. That is very important at the start of your career. Once you achieve success and establish it a big business, you can think of diversification but that too in related field. This will help you to get better success in life. It’s always good to become master of one trade rather than becoming average of 10.
If you know the card game then you know what the value of Jack which fits everywhere is but Ace is always the most favorite. Jack can make you a game win but Ace will make you a champion. Similar applies in the life, if you are trying to do everything then you can make a decent living but you can’t excel in one field. Especially Real Estate is such a vast field that you have to be fully dedicated on your profession rather than dividing your time into 10 things and not achieving success in any of them .
It looks very odd to the clients as well if you are doing everything as it will make them confuse and make them think about what is your real profession. Above all you will get only those people as clients who don’t understand the value of expertise and they will never pay you top dollars for your skills. Have you ever seen an average player, actor or doctor to earn top dollars for their service? Success is all about strengthen yourself in the field which you are best to do rather than becoming an average of everything what you are supposed to do. Once you identify your strength of something, keep building up yourself on that will expedite your journey of success.
If you will try to achieve success by becoming an average of many trades than your success will be average only. Let me talk about Real Estate which majority of people adopt as a profession as a last choice or come with an intent to make little extra money as part timers. I have seen many people taking license just for the sake of saving money for their own deal. In my words you are actually abusing a wonderful profession. Have you ever experienced in your life that you are abusing something and it will be fruitful for you. Just do a small experiment in your house with a fruit tree or any flower plant. Every day morning go and stand in front of the plant and start abusing him, even if you are watering and fertilizing it but it still won’t give you the fruits or flower which you are expecting as you are abusing the plant. This is the simple rule of nature.
I would love to see people adopting Real Estate as first option, not the last resource of making some Extra money. Not everyone who passed the license has all the knowledge of the profession. Look for a learner who wants to learn everyday and make him better constantly by learning.
I am sure from today onwards you will try to have a laser focus on your street rather than making your hands dirty in everything. Even my humble requests to clients to understand it as you are not doing good to yourself. Look for someone without has adopted Real Estate as a profession rather than someone who is abusing it as a part time impression. Neither he/she will be able to justify to himself/herself, nor will that person be able to protect your interest.
Become a master not a Jack .....